Introversion and Creativity

Self preoccupation and Creativity Self preoccupation The Stairway to the Horizon of Creativity In the article The Rise of the New Groupthink (Published on January 13, 2012), Susan Cain raises the mindfulness that the ascent of gathering working is progressively supplanting autonomous working despite the fact that it is significant in everyones life. By which, lead us to an existence where gathering meetings to generate new ideas are presently the new pattern and private reasoning is antiquated. Susan Cain is an American essayist, a teacher, a top of the line writer of a book about self preoccupation in 2012 who experiences issues talking out in the open and through those troubles, built up an enthusiasm for expounding on introspection. Her paper The Rise of the New Groupthink has opened up a totally different viewpoint about how significant self preoccupation is, and how overlooked it has been throughout the years. Through my encounters, I bolster Cains thought that isolation and self preoccupation are imperative to everyones life and there ought to be a harmony among isolatio n and gathering figuring, not simply give all the kindness to assemble thinking and totally forgot about contemplation. Subsequent to exploring different investigations of analysts, Cain remains in favor of introspection, expressing that it is a significant factor for imagination and musings. What's more, as per another of her article The Rise of the New Groupthink and the Power of Working Alone she utilizes a run of the mill average day for Mr. Steve Wozniak, the prime supporter of Apple, as an important model. The greater part of Wozniaks work originated from constantly and difficult work of inside his desk area at Hewlett-Packard. Hed show up alone around 6:30 am, promptly in the first part of the day, read building magazines, and look at chip manuals, making arrangements, setting up structures in his brain. After work, hed return home, make a fast spaghetti or Microwavable dinner, at that point drive back to the working environment and work even until it spends 12 PM. He depicts this time of calm midnights and single early morning as the greatest high ever. Steve Wozniak is perhaps the greatest na me there is with regards to contemplative virtuosos. As observing Steve Wozniak as a significant model, Cain recognizes the significance of introspection and how it very well may be an enormous assistance in people groups work and innovativeness. Additionally, she states two primary reasons that help fortify her affirmations and make it much progressively strong. Those two primary reasons are the long-term bond between self preoccupation with innovativeness and people groups efficiency. As a matter of first importance, isolation has for some time been connected with innovativeness. Through Rise of the New Groupthink Cain harden her thought by inspecting the examination of two analysts Mihaly Csikszentmihalyi and Gregory Feist, from which expresses that most imaginative individuals from a wide range of fields are normally contemplative people. This is most likely on the grounds that that withdrawn individuals are content with working alone, and just by being separated from everyone else would they be able to build their imagination and imaginativeness. This thought of Cain addresses me quite well since when I was youthful, I really encounters exactly how significant isolation is for an independent individual. My uncle is a game developer, not a top dog in the business, however he has been working in a really stable employment in an organization named Ubisoft. He cherishes introspection more than all else when hes working. He got huge amounts of undertakings to deal w ith constantly, yet he never works with anybody, he said that he cannot work or produces any thoughts when he needs to work in a gathering. What's more, I really witness it when he took me to work one day. When conceptualizing with a gathering, he can't thinks because of a variety of thoughts, assessments from the collaborator. Be that as it may, after that is finished, and hes back to his desk area, his imagination simply like return and his appointed assignment was finished with extraordinary rating from each associate for the new thoughts and inventiveness of the game. Through my uncle experience, self preoccupation has demonstrated to be a basic factor and an essential element for innovativeness. Simultaneously, contemplation and isolation are firmly relate with the need of protection. Shockingly, security has an enormous impact in progressively efficiency. By having security, one can feels the great and opportunity from interruption that raise their center, and, hence increment their profitability. From a fairly fascinating investigation known as the Coding War Games, from crafted by in excess of 600 software engineers at 92 organizations, advisors Tom DeMarco and Timothy Lister looked at among them and they found that from similar organizations, the laborers performed at generally a similar level with one another. In any case, between association, there a tremendous hole! What's more, exactly what made that tremendous hole? It was the protection, individual workspace and opportunity from interference their organization gives (Sixty-two percent of the best entertainers said their work space was adequately private). Through the exploration on the examination, Cain shows us ex actly how fundamental protection is to our own imagination and profitability. Its no ifs, ands or buts that protection has a great deal of impacts on ones execution. Much the same as the software engineers, our psyches need their private chance to think, to be progressively innovative. By having the security and the agreeable space varying, ones profitability will increment drastically. In any case, regardless of having such significant components, self preoccupation despite everything miss the mark in the race with bunch conceptualizing of being the thinking pattern about the general public. Susan Cain likewise expresses this circumstance in Rise of the New Groupthink: Solitude is outdated. The greater part of us currently work in groups, in workplaces without dividers, for administrators who prize relationship building abilities most importantly. Solitary masters are out. Cooperation is in. The inquiry is the reason? Why gathering conceptualizing got so much credit yet self preoccupation wont? The reasons are that society presently observes bunch filling in as a decent path for individuals to figure out how to function with others, cause them to feel progressively great when working with others, and besides, settle on preferred choice over the choice that an individual makes. In any case, different investigations really conflict with this announcement. Studies sho w that workplaces with no private work space for laborers really make them awkward, occupied and shaky. Theyre additionally simpler to experience the ill effects of pressure and fatigue because of people watching all that they do. The examinations likewise show that individuals who works in simple diverted condition commit 50 percent more errors and accept twice as long to complete it. Therefore, self preoccupation shows its boss sides over gathering working. However, for the general public to acknowledges and give more credits for introspection, may take a serious long time. Through the course of a general public that continues progressing and creating, self preoccupation assumes a major job in making every last bit of it materializes. Be that as it may, presently, as gathering working builds, introspection is step by step being forgotten about. In the event that one day self preoccupation is totally gone, there won't just restricted the pace of innovativeness inside the general public, yet in addition our childhood may never realize how accommodating introspection is to their inventiveness. What's more, without the youthful ages innovativeness, the future ahead won't be splendid. Work Cited Cain, Susan. The Rise of the New Groupthink. The New York Times. The New York Times, 14 Jan. 2012. Web. 16 Feb. 2017. . Maryellen, Weimer, Phd . Five Things Students Can Learn through Group Work. Staff Focus | Higher Ed Teaching Learning. N.p., 24 Aug. 2016. Web. 16 Feb. 2017. . Cook, Gareth. The Power of Introverts: A Manifesto for Quiet Brilliance. Logical American. N.p., 24 Jan. 2012. Web. 16 Feb. 2017. . Susan, Cain. The Rise of the New Groupthink and the Power of Working Alone. The Rise of the New Groupthink and the Power of Working Alone. Susan Cain, 3 June 2015. Web. 16 Feb. 2017. .

The Plight Of The Artist in Modern Drama, A Study on Bernard Shaw's Essay

The Plight Of The Artist in Modern Drama, A Study on Bernard Shaw's Pygmalion - Essay Example A few times in the dramatization, Mrs. Pearce and Mrs. Higgins, Henry Higgin’s mother, solicited Henry Higgins what will become from Eliza after her change (Shaw). Higgins doesn't discover these worries as more significant than his objective of changing Eliza into a Duchess in habits and discourse (Shaw Act 2). His mentality shows absence of lack of care for the predicament of a lady whose life he is changing (Nienhuis 3). He doesn't have the rearing of an individual, just the keenness of a scholastic master. Olukayode A. Afolabi would have portrayed Higgins as ailing in enthusiastic insight since he can't screen his sentiments and the sentiments of others to react decidedly (126). Higgins has the predicament of individual versus social implicit rules. Various researchers talk about the predicament of the courageous woman. Nienhuis additionally talks about Eliza’s predicament in the story. He clarifies that Eliza’s situation is that, since she has been changed from a lower-class lady to a high society one, she accepts she can't fit any. Privileged life is unreasonably refined for her, while lower-class living is not, at this point adequate (Nienhuis 3), which shows Eliza’s good judgment as an accommodating individual (Mellor 345). This matches Social Identity Theory, where individuals communicate with different gatherings through their social character more than their individual personality (Sindic and Reicher 114). Eliza considers herself to be as a major aspect of another class that is in the middle of two universes. Her predicament is likewise with her adoration life and the course she needs in the wake of being changed. Toward the finish of the play, Eliza blows up at Higgins for being so inhumane, and to a great extent in view of how he abuses her as a â€Å"social inferior† (Nienhuis 3). It shows the individual versus-individual clash in view of various observations on how individuals ought to be dealt with. Neelam and Rao attest that Eliza has the existence power of a free lady that permitted her to outperform the contentions in

MBA 12, creates senior care start-up in Singapore COLUMBIA UNIVERSITY - SIPA Admissions Blog

Gillian Tee, MIA/MBA 12, creates senior care start-up in Singapore COLUMBIA UNIVERSITY - SIPA Admissions Blog Barely 10 minutes into the interview, Miss Gillian Tee is asking for time out and a drink of water. The 34-year-old had no problems handling the cut and thrust of New York and Silicon Valley technopreneurship for a decade, but talking about her late nanny and maternal grandmother is making her teary and a tad emotional. Youre good, she says, sheepishly dabbing the tears at the corner of her eyes. Her late nanny, then a 60-something woman from Kuala Lumpur, practically raised her until she was 10, while her maternal grandmother lovingly cocooned her from the turbulence of her parents divorce during her teens. It was rough, but they were a source of comfort. They had a huge impact on my life, says Ms Tee, adding that she developed a soft spot for the elderly as a result. This affinity is one of the reasons she gave up a heady career in New York City and Silicon Valley, where she co-founded Rocketrip, a start-up to reduce travel costs, which has raised US$18 million (S$25 million) in funding. She is now home in Singapore where she has set up Homage, a start-up which connects professional caregivers with seniors who need help. Read the rest of the interview at Straitstimes.com. [Video still courtesy of Straitstime.com]

My Major Work Is A Short Story Consisting Of Four Parallel

My major work is a short story consisting of four parallel plots to explore the concept of nationalism and xenophobia in Australia. It specifically looks at the impact of these concepts on refugees. My aim is to encourage my audience to formulate conscious political opinions and change hostile perceptions of refugees. My major work is set primarily in a detention center and contains accounts of 4 polarised characters highly involved in the refugee situation—a young Syrian refugee, an older Sri Lankan refugee, a photographer and a bureaucrat. The inclusion of multiple characters in a tandem-narrative structure reinforces their vastly different reactions to the effects of detention. For example, one refugee embraces hope in exchange for†¦show more content†¦To date, I have written first drafts for all four perspectives, and am in the process of concreting the point of view that will be conveyed—first, second, or third and writing it respectively. Depicting the re fugee accounts in first person forces the audience to look at the world from a different perspective. By doing so, the reader is able to take on the refugees’ perspective as his own and to understand the their struggle and outlook on life. In contrast, I want to create distance between the bureaucrat and audience, reflecting his hard-headedness, hence my deliberate choice of third person. Inspired by Italo Calvino’s If on a Winters Night a Traveler (1979), I have decided to use second person for the photographer’s accounts. Pictures and photographs tend to talk directly to an individual—which is exactly what second person does. For someone who lives life through a lens, to use second person, seems to me, the most natural and the only logical choice. Although I have researched the issue extensively and drawn inspiration from multiple sources, I find myself constantly learning new things. Since this topic controversial, the debate constantly grows and evolv es. I am also in the process of improving the complication and climax. I initially wrote each perspective separately (in block form) to allow myself a sense of direction and focus while writing, and to easily track changes. However,Show MoreRelatedStylistic Analysis10009 Words   |  41 Pages â€Å"The Song of Hiawatha† (Introduction)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...14-18 Chapter 2. Romantic and lyrical figure of Robert Burns†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 2.1. General stylistic features of R. Burns’s poem â€Å"My Heart’s in the Highlands†Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..18-21 2.2. The style in â€Å"My Heart’s in the Highlands†Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦21-23 Chapter 3. Lexical, syntactic expressive means and stylistic devices in:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.24 3.1. â€Å"Young and Old† by Charle Kingsley†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦24-26 3.2. â€Å"Out ofRead MoreAmerican Literature11652 Words   |  47 Pagesdemocratic utopia use of reason history is an act of individual and national self-assertion Genre/Style: ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · political pamphlets travel writing highly ornate writing style fiction employs generic plots and characters fiction often tells the story of how an innocent young woman is tested by a seductive male Effect: ï‚ · ï‚ · ï‚ · ï‚ · patriotism grows instills pride creates common agreement about issues shows differences between Americans and Europeans Historical Context: ï‚ · ï‚ · tells readersRead MoreStudy Guide Literary Terms7657 Words   |  31 Pageswith the Night provides us with an example of alliteration,: I have stood still and stopped the sound of feet. 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Office Depot Operations Management - 1252 Words

Office Depot: Operations is the Key to Success! Organizations large or small all strive to be successful through fostering a culture of great people, great processes, great products, and great results. Typically, three main functions play into an organization, marketing, operations, and financial accountability. Marketing generates the demand through the promotion of goods and services. Operations creates the goods, handles the movement of the goods, and ensures successful final delivery of the goods or service. The financial accountability is how the organization is doing financially concerning accounts receivable and accounts payable. Of the three, operations is arguably the most important to the success of an organization and has many key components that play into this success including operations strategies, supply chain, inventory control, and cost leadership to name a few. Operations management is defined as the design, execution, and control of operations that convert resource s into desired goods and services, while implementing an organizations business strategy (Business Dictionary, 2015). Office Depot Inc. is one such organization that truly understands that solid operations is the foundation to the success they have had in recent years. In this paper, I will give the history and background of Office Depot Inc. and explain why they have been able to keep such a competitive advantage in the consumer and small business supply industry. Additionally, I willShow MoreRelatedInventory Management : Office Depot1070 Words   |  5 PagesInventory Management Office Depot uses multiple inventory strategies to order products. 90% to 95% of goods are ordered through automatic replenishment, manual replenishment, pull replenishment, and global sourcing are also used depending on channel, volume, velocity and cost. (Office Depot, 2015). 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Marketing and Refrigerators Free Essays

string(50) " the distributors work directly with the company\." MARKETING PROJECT BIMM(PGDM-A) GROUP MEMBERS: * BHOOMIKA JOSHI * HIRAL SAVLA * PRIYANKA VARDANI * SWATI DIXIT * SHRUTI SANCHETI * SNEHA UPADHAYA * RUMPA SARKAR INDIAN REFRIGERATOR INDUSTRY (MARKET ANALYSIS) Refrigerator market in India Refrigerators have been manufactured in India since 1950s. Till the 1980s players like Godrej , Kelvinator , Allwyn amp; Voltas controlled almost 90% of the market. Earlier the white goods sector was categorized as a luxury goods industry and was subject to oppressive taxation amp; licensing. We will write a custom essay sample on Marketing and Refrigerators or any similar topic only for you Order Now The situation changed after the liberalization of the Indian economy in the early 1990s. The government removed all restrictions and now there is no restriction on foreign investments and licences are no longer required. Post-liberalization , a number of foreign companies entered the market and many domestic players also diversified into refrigerators. BPL amp; VIDEOCON who already had a presence in the consumer electronics market leveraged their strengths to enter the durables sector. The refrigerator, today, quite simply is an indispensable item of everyday use. The refrigerator market has registered almost 40% growth over the last 4 years – from 3. 3million units in 2004/05 to 4. million units in 2008/09. With growing disposable incomes and a low penetration level for the category (34% even in urban India), the market is set to explode in the coming five years. The present scenario in India is that refrigerators have the most aspirational value after televisions. This shows that the growth rate of refrigerator is high. Today refrigerators are being manufactured in two basic designs which are: a) Direct Cool Refrigerator b) Frost Free Refrigerator In these two designs of refrigerators, the direct cool design market is much more than the expensive frost-free models. Although the growth is marginal in the direct cool models, the major factor for its growth is the availability of low priced models. Indian refrigerator market is valued at Rs 4000 crore. Refrigerators hold only 16% of consumer durable market that is valued at around Rs. 20,000-25,000 crore in India. Its market is growing at the rate of 7-8% annually. MAJOR BRANDS OF REFRIGERATORS IN INDIA: * Akai Refrigerators| * Allwyn Refrigerators| * BPL Refrigerators| * Daewoo Refrigerators| * Electrolux Refrigerators| * Frigidaire Refrigerators| * GE Refrigerators| * Godrej Refrigerators| Hitachi Refrigerators| * Kelvinator Refrigerators| * LG Refrigerators| Whirlpool Refrigerators| * Samsung Refrigerators| Sharp Refrigerators| * Siemens Refrigerators| * Videocon Refrigerators| * Voltas Refrigerators| * | SWOT analysis for Indian Refrigerator Industry Strengths: 1. Presence of established distribution networks in both urban and rural areas 2. Presence of well-known brands 3. In recent years, or ganized sector has increased its share in the market vis a vis the unorganized sector. Weaknesses 1. Demand is seasonal and is high during festive seasonal 2. Demand is dependent on good monsoons 3. Poor government spending on infrastructure 4. Low purchasing power of consumers Opportunities : 1. In India, the penetration level of white goods is lower as compared to other developing countries. 2. Unexploited rural market 3. Rapid urbanization 4. Increase in income levels, i. e. increase in purchasing power of consumers 5. Easy availability of finance Threats: 1. Higher import duties on raw materials imposed in the Budget 2007-08 2. Cheap imports from Singapore, China and other Asian countries COMPETITIVE FORCES IN INDIAN REFRIGERATOR INDUSTRY: The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure. Refrigerators constitute the second largest product segment within the Indian consumer durables sectors in India. On the basis of Michael Porter’s five forces model an industry faces the following competitive forces: Diagram of Porter’s 5 Forces | SUPPLIER POWER Supplier concentration Importance of volume to supplier Differentiation of inputs Impact of inputs on cost or differentiation Switching costs of firms in the industry Presence of substitute inputs Threat of forward integration Cost relative to total purchases in industry|   | BARRIERS TO ENTRY Absolute cost advantages Proprietary learning curve Access to inputs Government policy Economies of scale Capital requirements Brand identity Switching costs Access to distribution Expected retaliation Proprietary products| | THREAT OF SUBSTITUTES -Switching costs -Buyer inclination to substitute -Price-performance trade-off of substitutes| | BUYER POWER Bargaining leverage Buyer volume Buyer information Brand identity Price sensitivity Threat of backward integration Product differentiation Buyer concentration vs. indusry. Substitutes available Buyers’ incentives| DEGREE OF RIVALRY -Exit barriers -Industry concentration -Fixed costs/Value added -Industry growth -Intermittent overcapacity -Product differences -Switching costs -Brand identity -Diversity of rivals -Corporate stakes| Designing Competitive Strategies of Refrigerators: A market with competition may typically be occupied by: * MARKET LEADER- LG (29. 4%) * MARKET CHALLANGER- WHIRLPOOL (25%) * MARKET FOLLOWER- GODREJ (22%) MARKET NICHES- HAIER (5%) MARKET LEADER (LG) STRATEGIES: LG marketing strategy is to increase its market share. LG’s new strategy aims to focus on the premium segment of the market that fetches greater margins as opposed to volumes. The company claims this will benefit its consumers, channel partners and stakeholders as it focuses on products that drive rapid gro wth and lead in their brand category to create value for customers. In India for more than a decade now, LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation. Indian challenges The challenges faced by LG when it entered the market in 1995 were: †¢ Low brand awareness about LG in India. †¢ One of the last MNCs to enter India. (Samsung, Sony ;amp; Panasonic entered in 1995 ;amp; LG in 1997. ) †¢ High import duty. †¢ Competition from local players and other multinational companies in the consumer Electronics segment †¢ Price sensitiveness of Indian consumers Factors for success: Innovative marketing strategies (pre-emptive defense) To make itself a known brand in this sector, LG has taken innovative marketing and promotional initiatives: †¢ Launch of new technologies in the sector. It has state of art, R;amp;D labs in Pune and Bangalore. (position defense) LG with its motive of â€Å"life’s good† Regional channel strategy and wide distribution network LG has adopted the regional distribution model in India. All the distributors work directly with the company. You read "Marketing and Refrigerators" in category "Papers" This has resulted in quicker rotation of stocks, and better penetration into the B, C, and D class markets. LG also follows the strategy of stock rotation, rather than dumping stocks on channel partners. LG has over 46 branch offices and another 110 area offices across the country. LG had set a target of developing 2,000 dealers in 2004, in addition to the existing 3,000 dealers all over India. LG MARKET SEGMENTATION: Market segmentation can be done on the basis of : * Geographic segmentation: Region: all metro cities and suburbs. * Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 3, 00, 000Rs and above. Social class: working class, middle class and upper middle class. Psychographic segmentation: Lifestyle: culture oriented, health oriented. * Behavioural segmentation: Occasions: festivals and regular occasions. Benefits: quality, service. Loyalty status: none, medium, strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. LG MARKET TARGETING: * LG has targeted its market on the basis of the product that they are offering to the consumer, so they are following market specialization. * They are targeting: * Upper class segment * Upper end * They are targeting to those consumer who are more concern of style product. Their product is more of upper mid class and premium segment, their target audience are those consumers, who want quality product as the best price. * LG is now going to shift over to mid class segment and want to mass market their product. LG MARKET POSITIONING SRATEGY: * With the tagline Life’s Good ,LG positioning is to differentiate their products on the basis of technology which appealed to the consumer on the basis of health benefits. * With the tagline ‘Life’s Good’ its corporate philosophy to make people’s lives better, convenient and healthier. * Their positioning strategy is technologically intelligent and futuristic. As they are in upper and premium segment, so they are featuring that their brand is young, vibrant and premium. * They are talking about the value and changing lifestyles in their positioning strategy. LG PRODUCT RANGE LG refrigerators are divided into three categories :- 1. Single door refrigerators 2. Double door refrigerators 3. Side by side refrigerators Different models available under each category are :- 1. SINGLE DOOR REFRIGERATORS (price range varies from9400 to 15800 Rs) * 27O Lts – GL- 281 (3models) * 235 LTS – GL -245 (5models) * 215 LTS – GL 225 (4 models) ;amp; models ) 185 LTS – GL 195 (6 models) 2. DOUBLE DOOR REFRIGERATORS (price range varies from 14750 to 60900 Rs) * 604 LT – GR M712YSQ * 559 LT – GR B652YSP * 491 LT – GL 548 (2) * 466 LT – GL 528 (3) * 422 LT – GL 478 (2) * 390 LT – GL 405 (2) ;amp; GL 408 (2) * 350 LT – GL 365 (2) ;amp; GL 368 (3) * 320 LT – GL 335 (4) ;amp; 338 (2) * 290 LT – GL 305 (3) ;amp; GL308 (2) * 260 LT – GL 27 (2), GL 275 (3) ;amp; GL 278 * 240 LT – GL258 (3), GL 255 (3) ;amp; GL 254 3. SIDE-BY-SIDE REFRIGERATOR ( price range varies from 58000 to 175000 Rs) * 721 LT – GR P267BTB * 693 LT – GR P247JHM/ CSP 567 LT – GCP227 (3) * 581 LT – GCB21 (2) * 567 LT – GC L217 (2) MARKET CHALLENGER (WHIRLPOOL) STRATEGY With 25% market share whirlpool is the Market challenger for the refrigerator Market: Whirlpool’s international outlook was initiated in 1958 when it entered Brazil, but it was the ‘80’s that marked the beginning of Whirlpool’s aggressive strategy to be a world-wide competitor. India was identified as a growth market in late ‘80’s when Whirlpool Corporation entered into a joint venture agreement with TVS group to produce automatic washers at a plant set up in Pondicherry. This was a modest beginning was made to establish the Whirlpool brand in India. In 1995 Whirlpool Corporation acquired Kelvinator of India Limited and entered into the Refrigerator market in India. In late 1995 majority ownership was gained in the TVS joint venture and the two entities were merged to form Whirlpool of India Limited in 1996. Housewives: The advertising tagline is ‘Your magic in Homemaking’, which inspires the Indian housewife to buy its product. 6th sense cooling: 6th sense cooling is the patent technology of whirlpool, with which it is trying to capture market share of the Indian refrigerator market. Economy: Whirlpool has understood Indian market very closely and has been launching products as per the requirement of the customer from different segments. Whirlpool segmented the market mainly on the basis of price and capacity. Price has been kept keeping the needs and wants of the customer and product is designed such that it is feasible to every customer. Whirlpool has segmented its refrigerators under three segment: WHIRLPOOL MARKET SEGMENTATION: a)Geographic segmentation: Region: all metro cities and suburbs areas. b) Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 1,50,000Rs and above. Social class: working class, middle class and upper middle class. c)Psychographic segmentation: Lifestyle: culture oriented d)Behavioural segmentation: Occasions: festivals and regular occasions. Benefits: quality, service, economically viable Loyalty status: none, medium, strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. WHIRLPOOL MARKET TARGETING STRATEGY: * Whirlpool through its advertisements has been trying to target the housewives, trying to portray as a partner in homemaking. Hence, the prime target consumer for Whirlpool is Housewives. Whirlpool main targeting strategy is to provide economically viable household products. * They are also targeting in terms of capacity and usage nature of the consumers. Like they have different refrigerators for consumers with requirements of not very big capacities, i. e. Households, Small Shopkeepers and Bachelors etc, then different refrigerators for the middle class con sumers who has average amount of income to dispose and different for the upper class or high class consumers, which includes people with high income and also industries which requires storage capacity of more than 310 Lts. WHIRLPOOL MARKET POSITIONING STRATEGY: Whirlpool has been trying to position itself as partner in homemaking. This has been pretty much evident from the advertisements of Whirlpool. Whirlpool’s advertising tagline is ‘Your magic in Homemaking’. This is Whirlpool’s advertising tagline. Whirlpool’s earlier tagline was â€Å"You ;amp; Whirlpool. The world’s best homemakers. † It has been evolved to reflect the changed homemaker of today versus the yesteryears. Through Whirlpool’s intensive consumer research Whirlpool found that today’s homemaker believes in having everything perfect at home and takes pride in having achieved it! She has begun to look for that something exceptional, something additional in all the brands she chooses to help her achieve that. Whirlpool, as the brand that partners to this demanding homemaker of today, call this quality of hers as ‘magic’ and wish to be the home appliance brand that helps her create her â€Å"magic in homemaking†. Hence the new tagline â€Å"Your’s magic in the homemaking†. MARKET FOLLOWER (GODREJ) SRATEGY: The Godrej have always believed in the innovation. It has always emphasized on the development of new technologies. It invests large amount of its time and energy in R;amp;D. It goal towards strengthening its presence in the market by introducing higher performance refrigerators for providing maximum benefit to consumers. The follower, Godrej is an adapter while following the leaders in the market. It has imitated the commercial refrigeration technique i. e. , direct cooling from the leader of the market but on the other hand it is the India’s first complete range of refrigerators with â€Å"5 Star Energy Rating. † By launching an entire range of 5 Star Rated Refrigerators, it has raised the bar on product efficiency while delivering the best monetary value for the consumers. Thus it is successfully and efficiently moving towards its goal. Godrej marketing segmentation: a)Geographic segmentation: Region: all metro cities and suburbs areas. b) Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 1,50,000Rs and above. Social class: working class, middle class and upper middle class. c) Psychographic segmentation: Lifestyle: culture oriented d) Behavioural segmentation: Occasions: festivals and regular occasions. Benefits: service, economically viable Loyalty status: none, medium, strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. GODREJ TARGETING STRATEGY: Godrej produces wide range of refrigerators to cater to the different demands of different type of users. In each category, it produces large number of models. Each model has different features and different capacities. While purchasing a refrigerator, determine your requirements and preferences. Godrej refrigerators are designed to have very attractive looks and designs. They have very sleek and stylish frame. They can fit into even small flats and homes. These refrigerators are available in various colors, styles and sizes. Apart from exterior designing, the interior of the Godrej refrigerators is designed ergonomically to offer great convenience of use, so they are targeting middle and working class customers who desires stylish yet economically viable products. They have also introduced 5 star energy rating, it is the first complete range of refrigerators with five star rating. Therefore, they are taking steps toward energy saving and providing more economically viable products, by becoming environment friendly. GODREJ POSITIONING STRATEGY: The tagline of Godrej is ‘Brighter Living’. Godrej says that the only thing cooler than our fridges is the Kulfi we stash in our freezers. With several firsts : swivel, a humidity jog dial, freezer air-current design – Godrej refrigerators have not only stood the test time they have also run head to head in the race with modernity. Godrej EON fridges are available in a host of dashing colors to go with decor and mood. There are polybag suspenders to hang up veggies in fridge. So every day, they are trying to make the world brighter place, with their services and also cooler. Therefore, goes with their tagline brighter living. MARKET NICHER (HAIER) STRATEGY: It is quality price specialist as Haier operates at the highest end of the market. Haier’s strategy mainly concentrates on their constant efforts towards internationalization. Several Chinese manufacturers who entered India priced their products low by compromising on quality, thinking that Indian consumers preferred to buy low priced irrespective of their quality. This gave Indian consumers the impression that anything â€Å"made in China† would be cheap and of poor quality, but Haier break this Indian mentality by introducing high price product for upper premium class only, not compromising on the terms of quality. HAIER MARKET SEGMENTATION: a)Geographic segmentation: Region: all metro cities and urban areas. b) Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 8,00,000Rs and above. Social class: upper middle class, Upper lower class and upper-upper class. c) Psychographic segmentation: Lifestyle: culture oriented ) Behavioral segmentation: Occasions: festivals and regular occasions. Benefits: service, quality oriented. Loyalty status: strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. HAIER TARGETING STRATEGY: Their targeting strategy is more customer-oriented. Haier understands the consumer needs better and reflects that in consumer offerings. It is a manifestati on of today’s young couple’s lifestyle which connotes speed, style and togetherness. It targets upper premium segment by manufacturing wine coolers in the society. It is the niche segment in the Indian society as the use of the wines in the Indian houses is very less. Only few (very small in number as compared to the market) use the wines and thus Haier in the wine cooler segment caters the need of the only those customers that manufactures wine coolers (which are very few in the numbers with a particular unique demand) thus they are serving the niche segment. Hence their targeting strategy is to target upper premium segment. HAIER POSITIONING STRATEGY: Life is very involving and everyday it offers you new challenges. Haier has peeped into life and come up with ideas that make living enjoyable and joyous. The main brand Idea was that Haier products are Inspired by Life: this is now expressed as Inspired Living. There is also another perspective on Inspired Living. All Haier products are the result of closely studied actual usage patterns of home appliances, i. e. , inspired by everyday life. For example, Haier was the first to launch a Bottom Mounted Refrigerator in the country. It is based on a simple insight that refrigerator shelves are used far more often than the freezer shelf. So Haier has put the freezer at the bottom and refrigerator racks at convenient heights, so that you don’t have to bend your back frequently. As a late entrant into the category, Haier understands the consumer needs better and reflects that in consumer offerings. This is how they write the positioning statement: Haier is better than all other brands for easy adopters because it offers them benefits that help them lead a better life as a result of our endeavour to understand life better and work technology around it. How to cite Marketing and Refrigerators, Papers

Gender Ethnicity Culture And Social Class †MyAssignmenthelp.com

Question: Discuss about the Gender Ethnicity Culture And Social Class. Answer: Introduction The aim of the essay is to discuss about the gender, ethnicity, culture and the social class in relation to that of the childrens experience and how these has an impact on them. Childhood is the age period, which ranges from birth until adolescences. However, as per Piagets theory of cognitive development this phrase of childhood mainly consists of two parts, which are the preoperational, and the concrete operational stage (Black et al. 2017). Social perspective of the childhood is very important to identify the concept of the childhood as they vary according to different societies and the different societies have different approach of childhood which in turn nurtures the overall development of the child and helps in the formation of the profound childhood experience among children (Gehlbach and Brinkworth 2012). Lastly, the term Professionalism can be defined as the behavior, aim or the qualities which an early life educator should have to help in the overall development of the chil d. The professionalism of the educators will help in the growth of child and also find and mitigate any problems faced by the child. However, these concepts are important for children because all these terms are equally important for maximizing the future well-being of a child. Through the childhood experiences, the child develops learning, social, emotional abilities. On the other hand, Social perspectives help in examining the experiences of the children within the framework of time and place. Gender Gender do have a major impact on children as through gender role a child learns social and behavioral norms that are considered suitable for people of various genders. Therefore, an understanding of gender in childhood helps them in their social development as seen among the different African tribes where the children of different genders help in the establishment of their own roles in the society. However, from the very childhood people must know the differences between sex and gender as both are used interchangeably. Moreover, family as well as culture does have a major impact in gender-role socialization as family helps in the acculturation of the gender norms among children and the society enforces the actions and behaviors related to it. Boy and girls in different cultures are dressed differently, receive dissimilar toys and have differently furnished bedrooms by their parents (Antman 2012). For instance, when children start socializing it has been observed that boys choose to play with boys and girls with girls. This happens because since birth children are made aware of their gender roles in a number of societies by giving the children the different kinds of childhood experience based on gender. Globally the gender of a person in the modern society cannot be only attributed based on their biological make up. Every continent however, has two recognized gender but there are countries, which also supports transgender and gay. For instance, in America Transgender rights are very not easy. In Europe, the people are more tolerant about different genders. Early years educators play an important part in the childs life as they subconsciously strengthen gender roles. They are the ones after the family who guides children if they unknowingly behave differently in their gender specified roles. However, not only gender differences but children also learn the concept of child equality through these early professionals (Hart 2013). Reflection helps educators help the children in making the overall decisions relating to the teaching patterns of the children making the experience better. Reflection helps the educator device different plans and study patterns for overall development of the educative patterns of the children. However, through reflection educator can link their previous experiences to formulate better ideas for child education. Thus, educators need to act up and process the information along with synthesizing and analyzing the data before reflecting. Ethnicity The children in their childhood through various ways learn about ethnicity and their ethnic identity. However, parents, community and most importantly the peer group of a child plays a very important role for helping the child to emerge with their ethnic identities. Thus, ethnicity has an impact on the overall physical, social, emotional and cognitive aspects of a child. Ethnicity will have an impact on how a child will develop their eating habits, sense of belongingness, gender roles, respond to the emotional state as well as has an impact on the learning environment (Jia and Persson 2013). Childrens differing ethnic experiences might be able to affect their expectations of assist at the time of desires, in their life satisfaction, emotional welfare as well as in family argument. However, globally it has been seen that children are facing psychosocial and developmental problems, there is also interference in their normal functioning, and these problems are connected with ethnicity. Thus, difference experiences of the childs ethnic experience will have an impact on their attitudes as well as identities through which they might develop a positive or a negative attitude towards the ethnic diversity (Putnam-Hornstein et al. 2013). The effect of ethnicity on children is from a very early age and it can be observed in various countries. In Northern Ireland the children are found to have begun to clearly see themselves as Protestant or catholic until about the age of about five or six, however the pressure of their respective communities have begun much earlier. In England, children have been found to adjust and re-work on the existing stereotypes so that they can make sense of their own experiences and at times just to justify their own actions. It is also impactful for the early years professionals because their beliefs and opinions will further have an influence on how they will teach then children. The teachers thinking will definitely influence the ethnic behavior as their way of treating the childhood of the children will depend on their own experience of childhood. The child will understand more about ethnicity and can increase their effective communication among the early professionals and the children. Through the early professionals, children learn about the various groups, which are represented in their classroom (Villegas, Strom and Lucas 2012). Culture Children learn about their culture at a very early age. Culture shapes experiences as well as influences childrens development. However, it is through culture that children learn about the various behaviors as well as temperaments as in childhood the preferred behaviors either are encouraged or discourages. Moreover, culture consists of the traditionally gathered knowledge, tools as well as attitudes, which encompass the childs overall development of the child. The important elements through which culture influences the child are through language, morality, parenting, worldview and autonomy. Emotional and cognitive development also has an impact through culture in the child as they learn how to poses and express their feelings (Zipes 2013). As observed through the worldwide view on culture regarding its impact in child development is that a childs culture as well as upbringing has a major effect on how they will see the world and the way in which they will process information. In childhood, the children are first aware of the various differences among people and slowly develop forming attitudes and opinions for others. However, differing cultural experiences help children to learn more about the cultural diversity in the world and help them communicate as they grow up (Aronin and Laoire 2013). Across the world, there are different ways how parents develop their children according to their cultural norm and thus, through their parents children first come to know about their culture. In Norway the parents let their children sleep in the cold, in Polynesia the older children are responsible to take care of the younger children, in Japan the parents allow their 7years old children to ride the subway alone. These all varied because of the cultural differences these countries have which are clearly stated in their child rearing practices (Forehand and Kotchick 2016). Early years professions can bring high differences because only through them children can understand that culture is not only the celebrated holidays but also rather it has its own roots and is in it is a unique experience. The early professionals not only engage the children to impact fully participate in education but also to learn by knowing their academic abilities rather than relying on any of the previous racial or ethical stereotypical experiences with other children who have similar kind of background (Ishihara and Cohen 2014). Social class Social class has a vital role to play in the development of a child. Thus, children are often taught the ways that they can fit in their developing personality which associate with their social status. However, when it comes to childhood experiences, social class plays an important role because children belong to the lower social class will always feel deprived from educational success, decreased linguistic knowledge, as well as luxuries, which the upper class children avail just after their birth. However, with different social class the parenting, styles of the parents will also change and so it will affect their education and family (Blanden, Gregg and Macmillan 2013). Children of different social class have different views and beliefs, which they get from their parents. However, therefore a child get different developmental environment depending on their social class. Thus, middle class parents will intervene a lot in their childs life as well as education. In upper class parents, it has been seen that they encourage their children not interfering too much but rather giving them ample chance to grow. Lastly, in lower class the children are mainly found to have grown feeling deprived with many things with are easy for other classes (Kraus et al. 2012). In America social class is an altogether controversial issue because though Americans believes in the three-class model of upper, middle and poor class but the social scientists have proposed more complex models of the socio economic statuses. However, in China it has been seen that the population of middle class is increasing with time. Moreover, in Britain depending on the social class a person gets their economic advantages. Lastly, in UK it has been seen that they face huge social class inequality in educational achievement (Savage et al. 2013). The early years professions can effectually make a difference in the childs life because there builds a connection between the child and the professionals own social background, their skilled dispositions as well as their academic practices. Therefore, it is through the social class and background that the professionals process to reproduce social inequality as well as its interruption (Merritt et al. 2012). Conclusion To conclude this report, it can be said that the early professionals do play an important role in a childs development because it is through them that children learn how to respect the diverse cultural differences. Moreover, they make a child learn about equality. Then regarding ethnicity early years professionals are also important because their thoughts and opinions will be reflected in their guidance to the children. The educators play a major role in the acculturation of the gender roles in the childhood of the children due to the different roles the society may think the children should follow. Therefore, the thoughts and the cultural values of the educators may often reflect in the child. It is through them that a child will get be aware of the various ethnic groups in the society and how to communicate appropriate with everyone. Moreover, regarding culture it has been seen that children learn from that every culture has their own roots rather than just being some celebrated ho lidays. Early year professions of the children make them aware of the various colors of the diverse cultures in this world. Rather than simply following the already made racism and stereotypical behaviors, an early year professional will encourage the child to make new experiences with other children of similar or different backgrounds and therefore, a child get the practical essence of the various cultures all over. Moreover, early years professional also provide the children with the general knowledge from where they come to know that every society is divided in certain classes, which divides the people from certain advantages. Therefore, it is from the family that the childs education of the norms mores customs and values are inculcated. Further, they know about the differences among other children, through their early professionals who guide the children and make them more updated with all kind of practices education and awareness so that these children can have an appropriate knowledge regarding gender, ethnicity, culture and social class. Childhood is thus, said to be the best phrase where children are actually shaped with the right values and education so that they can become a successful human being when they grow up. References Antman, F.M., 2012. Gender, educational attainment, and the impact of parental migration on children left behind.Journal of Population Economics,25(4), pp.1187-1214. Aronin, L. and Laoire, M., 2013. The material culture of multilingualism: moving beyond the linguistic landscape.International Journal of Multilingualism,10(3), pp.225-235. Black, M.M., Walker, S.P., Fernald, L.C., Andersen, C.T., DiGirolamo, A.M., Lu, C., McCoy, D.C., Fink, G., Shawar, Y.R., Shiffman, J. and Devercelli, A.E., 2017. Early childhood development coming of age: science through the life course.The Lancet,389(10064), pp.77-90. Blanden, J., Gregg, P. and Macmillan, L., 2013. Intergenerational persistence in income and social class: the effect of within?group inequality.Journal of the Royal Statistical Society: Series A (Statistics in Society),176(2), pp.541-563. Forehand, R. and Kotchick, B.A., 2016. Cultural Diversity: A Wake-Up Call for Parent TrainingRepublished Article.Behavior therapy,47(6), pp.981-992. Gehlbach, H. and Brinkworth, M.E., 2012. The social perspective taking process: Strategies and sources of evidence in taking anothers perspective. Hart, R.A., 2013.Children's participation: The theory and practice of involving young citizens in community development and environmental care. Routledge. Ishihara, N. and Cohen, A.D., 2014.Teaching and learning pragmatics: Where language and culture meet. Routledge. Jia, R. and Persson, T., 2013. Ethnicity in Children and Mixed Marriages: Theory and Evidence from China.mimo, IIES and UCSD. Kraus, M.W., Piff, P.K., Mendoza-Denton, R., Rheinschmidt, M.L. and Keltner, D., 2012. Social class, solipsism, and contextualism: how the rich are different from the poor.Psychological review,119(3), p.546. Merritt, E.G., Wanless, S.B., Rimm-Kaufman, S.E., Cameron, C. and Peugh, J.L., 2012. The contribution of teachers' emotional support to children's social behaviors and self-regulatory skills in first grade.School Psychology Review,41(2), p.141. Patterson, M.M., 2012. Self-perceived gender typicality, gender-typed attributes, and gender stereotype endorsement in elementary-school-aged children.Sex roles,67(7-8), pp.422-434. Putnam-Hornstein, E., Needell, B., King, B. and Johnson-Motoyama, M., 2013. Racial and ethnic disparities: A population-based examination of risk factors for involvement with child protective services.Child Abuse Neglect,37(1), pp.33-46. Savage, M., Devine, F., Cunningham, N., Taylor, M., Li, Y., Hjellbrekke, J., Le Roux, B., Friedman, S. and Miles, A., 2013. A new model of social class? Findings from the BBCs Great British Class Survey experiment.Sociology,47(2), pp.219-250. Villegas, A.M., Strom, K. and Lucas, T., 2012. Closing the racial/ethnic gap between students of color and their teachers: An elusive goal.Equity Excellence in Education,45(2), pp.283-301. Zipes, J., 2013.Happily ever after: Fairy tales, children, and the culture industry. Routledge.